SAY TOUCHÉ X Peaches.
SAY TOUCHÉ, which develops various lifestyle items under the motto of a design straddling the line between a product and an artwork,
and Peaches., which represents and leads automobile culture based in Los Angeles and Seoul,
presented a collaboration project called ‘NEWTRO’.
This project, ‘NEWTRO’ means ‘reinterpreting old beauty in a modern way’,
and selected a Grandeur in 1986, a first-generation Korean vehicle to symbolize the past
and the future with the identities of two brands.
The Grandeur, launched by Hyundai Motor Company at the time, became a sensation in the history of Korean automotive design.
To celebrate the collaboration between the two brands,
the two companies held a 'NEWTRO PARTY' to provide various industry figures the opportunity
to ride and experience the vehicle firsthand, as well as the limited-edition 'Skid Marked Persian Rug' product was on display.